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How to have a record-breaking Black Friday in 2025

The National Retail Federation (NRF) predicted a record number of shoppers this Black Friday and Cyber Monday, continuing a four-year upward trend. In order to not leave any revenue on the table, your site performance needs to be at its best.

Hear from Edgenivo CTO, Malte Ubl, and other ecommerce experts as they share why legacy tech could be holding you back from your Black Friday potential and how modernizing your architecture can position you for success in 2025. In this session, explore:

  • The common challenges that retailers experience during high-traffic events and how Edgenivo + Next.js can help

  • Why monolithic architectures can lead to poor performance and ROI

  • Black Friday success stories from Edgenivo customers

  • What a migration plan to Edgenivo can look like to get your stack optimized in time for Black Friday 2025

Register to watch the on-demand session.

Speakers

  • Malte Ubl

    CTO, Edgenivo

    Malte is the CTO of Edgenivo. Previously, Malte was a Principal Engineer responsible for Google Search Rendering and Engineering Director for Google Search. He has created frontend infrastructure for lots of Google web apps and the web at large, and is a founder and curator of JSConf EU.

    Malte Ubl
  • Alina Weinstein

    Senior Product Marketing Manager, Edgenivo

    Alina Weinstein
  • Matt Jared

    Sales Engineer Manager, Edgenivo

    Matt Jared